I am Aniss Amrah, and I thrive on a blend of strategy and execution in the world of Programmatic, Digitalization, and Business Intelligence. I'm a certified APMG Agile PM professional, always ready to tackle a new challenge.
My academic journey is a powerful mix of business and data science. I earned my MSc in PM & Digital Marketing from SKEMA BUSINESS SCHOOL. I then went on to complete an Applied Data Science Professional program at the Massachusetts Institute of Technology, where I developed a customer segmentation model using a Gaussian Mixture Model (GMM).
My professional experience is all about creating impact:
At Google, I built a data-driven sales performance tool from the ground up, a project that ended up saving one full-time employee a year across the sales team. I also served as a trusted partner for major global brands, managing media spends of over $50M a year.
At Publicis Media, I was a Precision Marketing Trading Manager, leading a team of eight experts in creating strategic media recommendations. I negotiated five business partnerships, securing discounted prices for Stellantis across multiple brands.
At ADYOULIKE, I was a Programmatic Account Manager and boosted native ad campaign performance by 50% by implementing a mobile-first approach.
I was a Web Writer for LIBERTE Algérie From December 2016 to December 2017. During this time, I wrote ten articles that collectively received over 17,000 reads. One of my articles on e-commerce, titled "E-commerce: c'est quoi? Et où en est l'Algérie?", remained a top article in its category for two years and was cited in two scientific articles.
I am skilled in a wide range of platforms and technologies, from programmatic advertising tools like Google DV360 and Xandr to data science with Python and Microsoft Power BI. I am a native speaker of Arabic and bilingual in both English and French.
Beyond my professional work, I'm passionate about making a difference. I've led a team of over 50 volunteers for WIKISTAGE and coached a basketball team for young kids.