Welcome to SEQUEL !

by Aniss AMRAH

"Sequel" is a blog dedicated to helping digital marketers master the complexities of the modern marketing landscape. It goes beyond the surface-level metrics to focus on tangible, data-driven ROI and modern marketing strategies. The blog's mission is to provide clear, actionable insights that empower marketers to cut through the noise, defend their budgets with evidence, and ultimately drive predictable business growth.

AI in Marketing: A Practical Blueprint for Architecting an Agile System

Most marketing leaders are asking, "How do I incorporate AI in my business?" It's a valid question, but after years of hype and billions in investment, it's proven to be the wrong one. The far more powerful question is, "How can AI redesign our marketing process for relentless growth?"

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The $172 Billion Heist: Combating Digital Ad Fraud

For the expert digital marketer in 2025, treating ad fraud as a marginal "cost of doing business" is a critical, career-limiting error. It is a parasitic force that invalidates your analytics, annihilates ROI, and corrodes trust in the digital ecosystem. The stakes have been made terrifyingly clear by the World Federation of Advertisers (WFA), which warns that ad fraud is on a trajectory to become the second-largest global market for organized crime, surpassed only by the drug trade.

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Why Holistic Ad Measurement Isn't Just Smart, It's Essential

This guide is for marketers who want to move beyond vanity metrics and prove how their work directly drives business growth, securing their budget and their seat at the strategic table.

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